From 23Sept to 3 Oct, Y I.T appeared in form of pop up store in Ice House Street in Central. Originally, it was the I. T store, but during that period it transformed into Y I.T , which mainly sold the clothes ordered by its buyer -Wyman Wong, so it called Y I.T. The labels brought in by Wyman were new to I.T and I.T fans, this cooperation and pop up store really drew the attention of I.T and Wyman's fans, they intentionally came and found their loves. Also, it attracted media's attention created buzz in fashion world. Furthermore, because of the limited time nature, it showed the exclusiveness of those brand label products, customers felt very excited and were urged to buy it.
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