I.T private Shopping Night

This is one of the advertisement from Metro free newspaper.

The promotion was held by I.T together with CITIBANK Visa credit card, and if you want to join the private shopping night, just simply present the CITIBANK I.T VISA card for admission.

As this kind of clearance sales promotion is exclusively for cardholder, it created a kind of royal feeling for the customer which different from other outlet clearance promotion. Also, this shopping night just held one day within two and a half hours, which create an urgency for customer to buy in order to boost the change of selling.

KIPLING at Fashion Walk

This promotion found at Fashion walk in Causeway Bay.

There are around five to six showpieces placed on one side of the street at Fashion Walk. I think the function of the showpieces is to direct the pedestrians going to KIPLING new store.

This is a successful promotion method because pedestrians would like to figure out what the showpieces are doing and trace the path of them, and finally they can find the KIPLING store at the end of the showpieces. It is very important for a new opening store to get the awareness from the customer.

Store demonstration at MTR tunnel

This is a store demonstration located at the MTR tunnel at Tsim Sha Tsui station.

As the traffic flow is higher in the MTR than that in the K11 Mall, this promotion can attract pedestrians' attention to have a look on their product. You can also see there is a store location put beside the demonstration, if customer interested in their product, it can indicate pedestrians to the store. This kind of promotion can create a higher exposure to the public in a relatively lower cost.

Tiffany & Co: What Makes Love True App

The following is another example using Mobile App as a kind of promotion.

Tiffany & Co. introduced an App called "What Makes Love True", couples can share their real love stories by using this App and the romantic images really strike a deep chord in our heart. I think this promotion can make an emotional connection with consumers who have romance on their mind and touch it with their finger.

Electronic Magazine?

Thanks to the fast development of high technology, using Mobile Device Apps as a promotion tool becomes a trend.

These pictures are taken from the youth magazine called "Tao", once you use “i-marker”App to detect AR codes, multimedia information such as image, animation, video and text will be automatically displayed on your screen.

When I use this app to detect the AR code, I can read some pictures of Kary as an endorsor of Levi's and also the video of Kary sharing her collaboration with Levi's. It is another good way to receive information and view entertainment, which is a kind of extension promotion.

Display island outside the shop

A row of display island just located outside a range of i.t stores. It was an impressive grand sight that I was attracted from a far far away. The giant display island clearly showed the key look and theme of each brand. It cleverly used the entrance space, placed big size of island display in front of the entrance, it helps to attract people far away, increase its trading area. Besides, the designed row of displayed island form a momentum was that helped to drawn pedestrians' attention towards the brand and the brand's products.

Y I.T pop up store

From 23Sept to 3 Oct, Y I.T appeared in form of pop up store in Ice House Street in Central. Originally, it was the I. T store, but during that period it transformed into Y I.T , which mainly sold the clothes ordered by its buyer -Wyman Wong, so it called Y I.T. The labels brought in by Wyman were new to I.T and I.T fans, this cooperation and pop up store really drew the attention of I.T and Wyman's fans, they intentionally came and found their loves. Also, it attracted media's attention created buzz in fashion world. Furthermore, because of the limited time nature, it showed the exclusiveness of those brand label products, customers felt very excited and were urged to buy it.