To raise awareness towards breast cancer, KOOKAI joins hands with Hong Kong Breast Cancer Foundation to launch a campaign entitled “KOOKAI Love Pink!”. The free app features Campaign Ambassador Ella Koon’s mini game, short video to promote breast cancer awareness as well as the celebrity’s favorite KOOKAI F/W11 fashion items.
In this App, Ella Koon will wear Kookai fall / winter collection of phase sets and interesting game. Also each download time, kookai will donate HK $ 1 to the Hong Kong Breast Cancer Foundation.
This promotion tool not only meaningful but also convenient to busy people cause they can make good use of time eg(traveling ,waiting time)to browsing Kookai new collection or play those games.So,using this tool can build up brand favor more easily.
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