Timberland offers a "Design Your Own" service to customers. Now we can have our unique Timberland! Based on the original design master, we can add our own design element into our Timberland, we can choose different colors for the leather, sewing seam, shoestring, buckle, shoe-pad, and can even have number or characters sewing on the shoes, thus it is totally unique and become a part of me.
To promote this service, Timberland offered a small workshop in a shopping mall -The One, it just like a little game, customers can play with the materials provided and design their ideal shoes. During the game, customers easily and happily made their ideas come true by their hands. It's amazing to them! This workshop is small, however, it can greatly increase customers' interest towards the service, and make customers get involved into their own shoes, develop connection with Timberland as well.
And it was observed that after the joyful workshop, a lot of customers would like visit the Timberland shop nearby, it helps to increase the traffic as well as the opportunity of sales for the shop.
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