Chocoolate Utilizes its Wall

The One, Tsim Sha Tsui

Many retailers try very hard to promote, or to let people know that specific store is their store! Most of them will design a nice display window, usually hanging with some posters, to promote their new arrivals or collections; but few of them can fully utilize the wall outside the store to show their brand image, identity and at least, existence. When I see this chocolate-like wall, I was impressed and surely knew that's the local brand - Chocoolate! Before people walking into a store, telling people where is your store is an important topic. And Chocoolate did it successfully!