The Advertising of promtoion
Location : The Hong Kong Polytechnic Unversity
This is the poster from Nike.
It aims to invite students and teenagers to become the fashionable icon of Nike.
Students can create their style with own Nike products by taking some photos.
Moreover, they can upload the photos to Facebook and bring traffic to their work.
Nike can attract the attention from the youth market by using the promotion, because it make a good communication between the youth and Nike. Nike also increase the sensation of the target market and build up the energetic brand image.
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