Location: Langham Place, Mong Kok
Start from the end of Summer, it is very common that Hong Kong fashion retailers promote their final sale campaign. Traditionally, we always see a boring SALE icon shown on the display window of the retailer.
However, Double Park brings us an innovative SALE promotion. It injects electrical billboards into its featuring graphic map wall; when passers walk beside, they would be attracted by Double Park's brand feature and at the same time, aroused by the shining SALE reminder. I think Double Park tries to let people know there is not SALE for a retailer, but specifically for Double Park!
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