Redmoon Event in Take 5, HK

Redmoon Company is a famous Japanese company selling high quality leather products, including wallets, bags, key holders and so on. The brand's design teams were invited to have an event in a local well-known retailing store, namely Take 5 which sells a wide variety of Japanese-style products, including denimwears, leather goods and silver accessories, etc.

In the event, Take 5 invited Redmoon's founder and designers to demonstrate the production processes of making a little leather bag. Meanwhile, Redmoon can perform their sophisticated craftsmanship to the audience so as to strengthen its brand image and reputation. Besides, many Japanese-fashion enthusiasts were attracted to join the event. They could even make leather goods taught by the design team. As a result, I think Remoon had made very good use of fashion communication as the direct conversation can build up a good relationship between the company and customers. Customers are believed to be more loyal to Redmoon.