I.T private Shopping Night

This is one of the advertisement from Metro free newspaper.

The promotion was held by I.T together with CITIBANK Visa credit card, and if you want to join the private shopping night, just simply present the CITIBANK I.T VISA card for admission.

As this kind of clearance sales promotion is exclusively for cardholder, it created a kind of royal feeling for the customer which different from other outlet clearance promotion. Also, this shopping night just held one day within two and a half hours, which create an urgency for customer to buy in order to boost the change of selling.

KIPLING at Fashion Walk

This promotion found at Fashion walk in Causeway Bay.

There are around five to six showpieces placed on one side of the street at Fashion Walk. I think the function of the showpieces is to direct the pedestrians going to KIPLING new store.

This is a successful promotion method because pedestrians would like to figure out what the showpieces are doing and trace the path of them, and finally they can find the KIPLING store at the end of the showpieces. It is very important for a new opening store to get the awareness from the customer.

Store demonstration at MTR tunnel

This is a store demonstration located at the MTR tunnel at Tsim Sha Tsui station.

As the traffic flow is higher in the MTR than that in the K11 Mall, this promotion can attract pedestrians' attention to have a look on their product. You can also see there is a store location put beside the demonstration, if customer interested in their product, it can indicate pedestrians to the store. This kind of promotion can create a higher exposure to the public in a relatively lower cost.

Tiffany & Co: What Makes Love True App

The following is another example using Mobile App as a kind of promotion.

Tiffany & Co. introduced an App called "What Makes Love True", couples can share their real love stories by using this App and the romantic images really strike a deep chord in our heart. I think this promotion can make an emotional connection with consumers who have romance on their mind and touch it with their finger.

Electronic Magazine?

Thanks to the fast development of high technology, using Mobile Device Apps as a promotion tool becomes a trend.

These pictures are taken from the youth magazine called "Tao", once you use “i-marker”App to detect AR codes, multimedia information such as image, animation, video and text will be automatically displayed on your screen.

When I use this app to detect the AR code, I can read some pictures of Kary as an endorsor of Levi's and also the video of Kary sharing her collaboration with Levi's. It is another good way to receive information and view entertainment, which is a kind of extension promotion.

Display island outside the shop

A row of display island just located outside a range of i.t stores. It was an impressive grand sight that I was attracted from a far far away. The giant display island clearly showed the key look and theme of each brand. It cleverly used the entrance space, placed big size of island display in front of the entrance, it helps to attract people far away, increase its trading area. Besides, the designed row of displayed island form a momentum was that helped to drawn pedestrians' attention towards the brand and the brand's products.

Y I.T pop up store

From 23Sept to 3 Oct, Y I.T appeared in form of pop up store in Ice House Street in Central. Originally, it was the I. T store, but during that period it transformed into Y I.T , which mainly sold the clothes ordered by its buyer -Wyman Wong, so it called Y I.T. The labels brought in by Wyman were new to I.T and I.T fans, this cooperation and pop up store really drew the attention of I.T and Wyman's fans, they intentionally came and found their loves. Also, it attracted media's attention created buzz in fashion world. Furthermore, because of the limited time nature, it showed the exclusiveness of those brand label products, customers felt very excited and were urged to buy it.

Exhibition in agnes b 's store

It's surprised to me that I found a mini exhibition held in agnes b, the store in Festival Walk. It is s held in the central area of the store . It enhances the relaxing mood for the whole store, it is not simply a shopping, agnes b provoides entertainment for the customers which is a extra value. Customers would spend more time in the store unconsciously, have shopping and entertainment at the same time ,at the meanwhile, they will gain more knowledge about the brand and the product as well as increase the opportunity of sales. This entertainment in fact is translating the lifestyle concept of agnes b to customer.

Can't Escape from the Attraction of Hollister!!

As a new entrant, gaining awareness and buzz is the first and important step regarding promotion. Hollister, just launched its retail store in Festival Walk recently. When you pass by its store, you can't avoid being attracted by the large LCD wall (LCD wall as a part of entrance design), everyone will slow down and watch the video show. It's so creative! :0 An impressive impression is created. The large LCD successfully draw people's attention and increase its awareness.
Besides, all salespeople are foreigners or abroading foreigners, which promotes and maintains its American origin. "What's up!" such rare but distinctive greeting to HK customers. Customers will find it funny and, again impression is created, and the brand image is building in consumer mind.
It's crazy that a queue found outside Hollister. "What's happening?" People would think of. And then go into the queue and prevent missing anything. Such a smart promotion! It helps to create a premium image among customers. Although Hollister is not selling luxury, it is a high-end retailer in causal wear. People are queuing up for the product, cleverly using customers' action to reflects its position.

Timberland: Design Your Own

Timberland offers a "Design Your Own" service to customers. Now we can have our unique Timberland! Based on the original design master, we can add our own design element into our Timberland, we can choose different colors for the leather, sewing seam, shoestring, buckle, shoe-pad, and can even have number or characters sewing on the shoes, thus it is totally unique and become a part of me.
To promote this service, Timberland offered a small workshop in a shopping mall -The One, it just like a little game, customers can play with the materials provided and design their ideal shoes. During the game, customers easily and happily made their ideas come true by their hands. It's amazing to them! This workshop is small, however, it can greatly increase customers' interest towards the service, and make customers get involved into their own shoes, develop connection with Timberland as well.
And it was observed that after the joyful workshop, a lot of customers would like visit the Timberland shop nearby, it helps to increase the traffic as well as the opportunity of sales for the shop.

Fashion Snap App

Contact the fashion world all the time! Fashion Snap Shot combines with apps become fashion snap app. Fashion lovers like sharing their styling look in the internet through snap shot, and now through fashion snap apps, they can do it all the time. Retailers take advantage of popularity, wide and quick dispersal, and quick response of iphone apps, cooperate with apple and launched fashion snap apps. Users can easily get the latest trend information from the brand and share mix and match skill with other users. It creates a talking point in the snap apps.

b+ab X Hello Kitty

b+ab crossover With Hello Kitty Sanrio Robotics Institute exhibition theme.Hello Kitty lovely brand image, transfer to install stylish ROBORT, The display focusing on black white blue, silver and gold painted iron, leather and other metals as well as reducing the cartoon character's childish, but add a sense of matural and fashionable to attract Hello Kitty lovers and potential customers.

The Big Hello Kitty Doll was an impressive display that attracted pedestrian .It clearly showed the theme and key look of a+ab .it helped to drawn attention towards the brand and the brand's products which is exactly what this "cross as a" bright spot.

Fratelli Rossetti (Elements)

Fratelli Rossetti winter women's collection crossover with Italian-American artists and designers Rebecca Moses .Among those items, "Rebecca" is a series of major winter style.

The Italian shoes brand display illustrations of their winter collection in Café Habitu .Those illustrations and display tools such as sketchpads,fresh apples respect alive, elegant atmosphere that mach to the brand sophisticated image.It is an effective methods to introduce the brand image to public.It successfully drawn people attention and enter the Fratelli ‘s shoe fanatic .

Kookai Love Pink App

To raise awareness towards breast cancer, KOOKAI joins hands with Hong Kong Breast Cancer Foundation to launch a campaign entitled “KOOKAI Love Pink!”. The free app features Campaign Ambassador Ella Koon’s mini game, short video to promote breast cancer awareness as well as the celebrity’s favorite KOOKAI F/W11 fashion items.

In this App, Ella Koon will wear Kookai fall / winter collection of phase sets and interesting game. Also each download time, kookai will donate HK $ 1 to the Hong Kong Breast Cancer Foundation.

This promotion tool not only meaningful but also convenient to busy people cause they can make good use of time eg(traveling ,waiting time)to browsing Kookai new collection or play those games.So,using this tool can build up brand favor more easily.

Johanna Ho AW collection

Audi crossover Johanna Ho:The display show the story of the crossover and the main design element of JohannaHo’s collection successfully.The theme of this crossover is about a woman burglar with a black and white color rabbit driving Audi car traveling around the world.

From the display ,it created an environment that visitors can browse different kind of textures. Those display materials are matching to this winter collection eg.the pattern skirt from the display is the same pattern of the vintage dress of the collection.

To summarize ,the display represented the style of the brand : happy, fun, girly. yet edgy and cool.

ESPRIT

Esprit opened up 1,900 square meters of super flagship store at Tsim Sha Tsui Peking Road .

The new store design act as a spot light cause it adopted Memphis style which was

very popular in Europe in the 1980s The “spotlight wall” has become the most eye catching element .It installed 24,000 pieces of glass lenses, so the wall can "play" video in order to create the future sci-fi feel.

This shop wall not only attracts pedestrian attention but also represent a grand flagship store image.

Become a University Nike ICON

The Advertising of promtoion

Location : The Hong Kong Polytechnic Unversity

This is the poster from Nike.
It aims to invite students and teenagers to become the fashionable icon of Nike.

Students can create their style with own Nike products by taking some photos.
Moreover, they can upload the photos to Facebook and bring traffic to their work.
Nike can attract the attention from the youth market by using the promotion, because it make a good communication between the youth and Nike. Nike also increase the sensation of the target market and build up the energetic brand image.

The Road Show of Birkenstock.

Gashapon (扭蛋機)

The shoe as gashapon toy

Location : K11, TST

There is a road show from Biekenstock.
It aims to present the specail edition and the orignal product to people, which also include a design background, brand story, material.

It presents the Biekenstock as gashapon toys that it makes the whole thing quick funny.
Moreover, it creates another brand image by using the promotion method of gashapon. And, people would be attracted because of the funny promotion presentation.

Underwear and the Hero

Location : LCX@Harbour City



Pull-in is an Australian fashion store which mainly sell underwear product.

There is a promotion in LCX of Harbour City, which has the dummy of spinder man.



It aims to combine with the hero of comics and the underwear. It bring the message to you that you could be a hero if you wear the underwear from pull-in.

Midwest Narrows Down Its Distance From The Public

Social network marketing is not a new topic for retailers to promote themselves nowadays. Just stay at home, consumers can see new arrivals from their social networks especially like Facebook. But sometimes people may feel as boring as they see the commercial promotion ads. In order to narraow down retailer's distance from consumers, Midwest shares some special purchasing stories of its customers. It gives Midwest and its Facebook visitors a closer connection towards each other. Midwest makes good communication by using the social network interaction.