Gashapon (扭蛋機)
The shoe as gashapon toy
Location : K11, TST
There is a road show from Biekenstock.
It aims to present the specail edition and the orignal product to people, which also include a design background, brand story, material.
It presents the Biekenstock as gashapon toys that it makes the whole thing quick funny.
Moreover, it creates another brand image by using the promotion method of gashapon. And, people would be attracted because of the funny promotion presentation.
No comments:
Post a Comment