This promotion found at Fashion walk in Causeway Bay.
There are around five to six showpieces placed on one side of the street at Fashion Walk. I think the function of the showpieces is to direct the pedestrians going to KIPLING new store.
This is a successful promotion method because pedestrians would like to figure out what the showpieces are doing and trace the path of them, and finally they can find the KIPLING store at the end of the showpieces. It is very important for a new opening store to get the awareness from the customer.
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